On-Page Optimization

It refers to factors that have an effect on your website or webpage listing in natural search results. These factors are controlled by yoy or by coding on youyr page.

The 6 most important factors:

(1)Content Optimization

Content optimization is one such place where search engines mostly visit for. For search engines better to repeat the important keywords several times.

(2) Title Tag:

The Html coding for the title tag is: <title>website title</title>

The title tag is usually displayed at the top of your browser and it is also used as the title of your website in the search engines. So, while deciding the title for your webpage you need to be careful and take time to think about the best title of your page.

Some important aspects which need to be considered while selecting your title tag:

(1) Give every page of your website its own title and don’t use one title for the whole website.

(2) It should contain no more than round 10-12 words.

(3) Think of it as a short ad copy where user can easily see them.

(3) Meta Tags:

These are the one whic are visible to the search engine algorithm and these are not as important any more a sthey used to be. Thats basically because people start using them to spam search engines, especially the keyword tag was heavily used for that. It should contain not more than 25-30 words.

(4) Headline:

The Html tag used for headline: <h1>.

This is the one where the whole story depends on. For example when we read newspaper first we will see the headline and if the headline is interesting then readers will get curiosity to read that article. Similarly, the headline plays the major role. The headline tag must be <h1> tag which is most attractive. Also use <strong> and <em> to mark some text in bold where it is useful and also try to create some lists with <ul> or <ol>.

(5) Title and ALT Attributes:

Title- and alt - attributes are used to describe text-links and images. Its manily used for search engines and also for user accessibility. They are shown when the mouse is moved over the links and images.

(6) Keep it up-to-date:

Search engines always want new content, so keep on updating your site. Not only your site will grow automatically but search engines also tend to spider your more often if they always find something new.

Keyword research which is one of the most crucial aspects of a successful search engine optimization and marketing campaign. Proper keyword research and selection helps establish an effective foundation for most of your online marketing efforts.

It should be the first step in any process that involves optimizing and marketing your website through the search engines. Identifying and selecting the correct keyword phrases to optimize and promote your site is important, time consuming and sometimes it’s even difficult.

After completion of Keyword Research and on-page optimization next comes the off-page optimization, which is very useful to drive lots of traffic to your website. There are several SEO processess/tactics where you can generate traffic and increase page rank. The processess are:

(1) Directory Submission: It is an process where you submit your site into directories which are free and well categorised. Direcoty submission gives you an a real boost search engine page rankoptimization stratergies and have become a important part of any website optimization stratergies and great way to get good one way linking…

(2) Social Bookmarking: Social bookmarking is an activity performed on the computer network where it allows users to save and categorised the personal collection of bookmarks and share them with others. Users may also take the bookmarks saved by others and add them there own collection of bookmarks which helps in getting good traffic and backlinks.

(3) PPC (pay per click) is an effective marketing option which is offered by search engine it is defined as the guranteed placement for the small advertisements and(or) result for a specific keyword.
we need adwords account (or) an a gmail account.

There are two types of editions:
Starter edittion: where it provides simple and limited option to only one url that displays
Standard edition : where it provides full fledged service to and it provides two urls one is to display and other todestination url.

(4) Myspace : Myspce is an social community site which helps our client site to get good traffic and backlinks with the help of badderadder software and friends blasterpro software. For one profile we can send 350 friend request and 225 comments perday. We use Myspace mainly to add friends and to send comments to the friends by which we will get thousands of visitors.

(5) Blog Commenting: A frequent chronological publication of personal thoughts & weblinks.

(6) Forum Commenting: It is defined as the a group of people formed as a forum and discussing about a some topics like health it we give comment related to the traffic promotingour client site than there is an chance to know about your website. In that we can increase traffic to our client site. We do forum commenting because to get more information about the topic in which we are interested in.

(7) Press Release: A public relation annoucement Issued to athe news media and other targeted publications for the purpose of letting the public know of company developement.

( 8) Article Submission: Article submission is a powerful method of gaining quality one-way links to your site and has become standard in website search engine optimization strategies. It is the way to promote your website and link that which produces the real results immediately.

There are more amazing new process where you can apply to optimize your site.

For more information about different tactics just keep on reading this article daily. You will get daily updates happening in SEO. Soon there will be a link where you can find out how to design your own free web site without any registartion and make visible to users all over the world. Keep on reading this daily.

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